|BASIC FUNCTION |
The Director of Admissions manages the facility's inquiry and admission process, provides prospective customers with facility-related information via facility tours, personal visits/assessments, conversations and follow-up, and continually develops and maintains relationships with referral sources using established selling processes.
EDUCATION, QUALIFICATIONS, CREDENTIALS:
Previous experience in health care community relations is preferred. Training or experience in sales and public relations
is preferred. Has a strong working knowledge of the managed care referral process.
REPORTS TO: Administrator; Regional Marketing Director (for technical advice/direction/consultation.)
The employee must be able to perform each essential function effectively to be successful in this position.
1. Knows bed availability at all times and demonstrates a sense of urgency regarding census/quality mix enhancement and management.
2. Is responsible for meeting the census goals established, including Medicare and private pay goals, according to the facility's budget.
3. Receives all inquiry calls from hospitals, families, etc. and responds to them properly and timely, providing information about facility services and admission requirements.
4. Prepares admission packets and obtains signatures needed for a new resident's file.
5. Responsible for inquiry follow-up including telephone contacts, personal correspondence, and on-site tours and appointments with family members. Train receptionist and send follow up post cards, D/C surveys and sign-in weekend and evening paperwork.
6. Assesses all prospective residents for admission in collaboration with the Administrator, Director of Nursing, and Business Office Manager, following established bed management principles and CarDon policies and protocols.
7. Communicates the special needs of new residents to staff to assure a smooth transition at admission.
8. In accordance with CarDon policy and protocols, makes the admission decision whenever possible.
9. As soon as an admission decision is made, works with nursing and housekeeping on appropriate room and bed selections and alerts all other appropriate staff.
10. Participates in team meetings to alert appropriate staff to projected census changes, and tours or public relations activities scheduled.
11. In consultation with the Administrator, cross-trains and coordinates back-up staff to perform these functions when the Coordinator is not available, for example on weekends and evenings, or when the Coordinator is out of the facility.
12. Monitors inquiry, admission, and census trends as part of sales tracking system. Completes and submits sales tracking reports to the Administrator and Regional Marketing Director as needed. Monitors both active and inactive inquiries. Develop system for ticker file, organization day and storage for records.
13. Generates sufficient referral activity by making new or servicing existing relationships with medical professionals including but not limited to discharge planners, case managers, physicians, hospitals, rehab. Centers, orthopedic groups and home health agencies. Keeps these sources informed about current vacancies and facility programs and services.
14. Continually monitors and evaluates referral sources' satisfaction and shares results with the facility, corporate management team, and others as appropriate to develop effective action plans as needed.
15. Researches, recommends, and develops niche services to differentiate the facility from its competitors.
16. Participates in the development of facility materials such as brochures, press releases, and yellow pages advertisements that describe facility services to be conducted by Marketing Team and Big Bell.
The preceding list of essential functions is not exhaustive and may be supplemented.